I have been asked many times in the past: “Why are you such an evangelist for WordPress?”
The truth is that I’m not that big of a WordPress fan… At least not the WordPress hosted service. What I am a huge fan of is the WordPress platform as a self-hosted blog, sales system, content manager, membership site, etc… The options are limitless.
The WordPress system, hosted on your own server, gives you more flexibility than any other blog engine out there.
Sure there are other options. Google’s Blogger platform is also fairly flexible and easy to use, but the options aren’t near as vast as WordPress. There are tons of free and paid sites out there that you can blog on, but none even come close to WordPress on your own server.
First off, if its on your own web host, you are in control of your content. You don’t have a site manager telling you they think that something is inappropriate and closing you down… And, usually, its not for porn or malware that they shut you down… Its for selling things from your blog!
For some reason these hosted sites don’t want you to use your blog as a sales tool very much. An occasional pitch may get by, but if you are constantly pitching products and posting affiliate links all over the place, they tend to take offense to it.
Sometimes you can get by with it for a long time. You may never get shut down. But, would you even want to take that chance? Lose all of your posts taht you worked so long on? All of your subscribers? I know… some of that can happen if you self-host.
The downsides of self-hosting your WordPress blog.
The bottom lines is that you can use a service to host your blog and you’ll probably be alright. But, if you self-host with WordPress as your content management system, the possibilities are endless. If you have an idea for some type of function for your blog, there is probably a WordPress plugin out there to make it happen. WordPress, simply stated… Is the way to go.
Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blogs do not succeed for two reasons.
Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met, the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it.
To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isn’t easy. As more and more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively.
Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in the search engines and once your readers know that you update frequently; they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so dont skimp on the time that you spend drawing visitors to your site.
To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, connecting with people in your niche through social networks and following other established modes of winning traffic.
Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn a decent profit. Try to stay committed to your blogging project during this initial rough period. To stay motivated, have a plan for how often you will update and a goal for how many readers you want to attract, and then reward yourself for sticking with your plan.