Most folks are starting a website or blog to make money online.
Two popular methods for website monetization are affiliate marketing and display advertisements. Most beginners focus on Google AdSense as their primary income method. I know several people who make a lot of money by pasting AdSense codes through their websites.
If you, too, want to make some money using Google AdSense, we can help you!
This article will show you how to get Google AdSense approval on your new WordPress site. If you follow our guide, you can get approval within 1 month!
Table of Contents
Google AdSense: An Introduction
Google AdSense is an advertising platform developed by Google that allows website owners, bloggers, and YouTube content creators to monetize their digital content by displaying ads. These ads are targeted to the site’s content and audience, making them relevant to the visitors.
Here’s how it works: once you sign up for AdSense, Google provides you with a code to place on your website. After your site is approved, Google will start displaying ads ranging from text, display, and video to interactive media ads.
Google manages, sorts, and maintains these ads. They come from advertisers who use Google AdWords to bid in real-time for ad space on your site.
However, getting approved for Google AdSense isn’t just about signing up. Your website must comply with Google’s policies, which means having original, high-quality content, a user-friendly layout, and no prohibited content like copyright infringement or adult material.
How Much Money Can You Make with Google AdSense
Earnings from Google AdSense can vary dramatically from one website to another, influenced by numerous factors, including the volume of traffic, the quality and niche of the content, the geographical location of your audience, and how ads are integrated into your site.
Generally, small—to medium-sized websites with moderate traffic and decent ad placement might earn a few to several hundred dollars monthly.
The potential for revenue increases for websites that carve out a niche with high-value content or attract a large audience.
These sites could earn thousands to tens of thousands of dollars monthly. This is often due to higher click-through rates on ads well-targeted to the site’s audience or because they operate in a niche where advertisers are willing to pay more per click, like finance or technology.
How to Get Google AdSense Approval
There are seven major things you should do to get Google AdSense approval. In a nutshell, they are:
- Quality Content
- Website Design and User Experience
- Organic Traffic
- Legal and Policy Compliance
- Website Readiness
- AdSense Account Setup
- Content Guidelines
Below, we will show how each can help you with a higher Google AdSense approval chance.
1. Quality Content
Quality Content is pivotal to gaining approval from Google AdSense, as it directly influences user engagement and the platform’s stringent monetization criteria.
Google AdSense emphasizes the importance of original content that provides real value to readers. This means your content should be unique and offer insights, solutions, or information not readily available elsewhere. Original content helps establish your site as an authority, encouraging more engagement and a positive signal for AdSense approval.
Content should be well-organized with a clear structure, using headings, subheadings, and bullet points for easy readability. A well-structured article enhances user experience and aids in SEO, making your content more discoverable. Google values content that users find easy to digest and navigate, which aligns with AdSense’s goal of user-centric websites.
2. Website Design and User Experience
A well-designed website should have a clear, logical navigation structure. Users should be able to find what they’re looking for easily, which reduces bounce rates and increases the time spent on the site. This includes having an easy-to-understand menu with categories and subcategories if necessary, and perhaps a search function for larger sites.
With the increasing use of mobile devices, a website must be mobile-friendly. This means it should automatically adjust to fit any device’s screen size, from desktops to smartphones. Google prioritizes mobile usability in its rankings, and AdSense approval often requires a site to be accessible on all devices.
: Speed is a critical component of UX. Websites that load quickly provide a better user experience, reducing the likelihood of visitors leaving the site prematurely. Slow load times can negatively impact AdSense approval, leading to poor user experience, which Google aims to avoid.
3. Organic Traffic
SEO is the backbone of attracting organic traffic. This involves optimizing your website’s content with relevant keywords, ensuring your site structure is search engine friendly, and improving site speed, among other techniques. High-quality, SEO-optimized content increases the likelihood of your pages ranking higher in search engine results pages (SERPs), attracting more organic visitors.
As previously discussed under quality content, creating content that provides value, answers questions, or solves problems for users naturally attracts organic traffic. Search engines aim to deliver the most relevant and valuable results to users, so content that meets these criteria will rank better, drawing in more organic visitors.
Earning backlinks from reputable sources can significantly boost your site’s authority and, consequently, its ranking in search results. When other credible websites link to your content, it signals to search engines that your site is a valuable resource, improving your organic reach.
4. Legal and Policy Compliance
You must be at least 18 to participate in AdSense, or if you’re younger, have a parent or guardian apply on your behalf.
Your website must feature high-quality, original content that provides value to users. This includes well-structured articles, accurate information, and engaging multimedia elements.
Your website must comply with Google’s policies, including essential pages like Privacy Policy, Terms of Service, and Contact Us. Also, if applicable, ensure compliance with data protection laws like GDPR or CCPA.
You need to prove that you own the site or have the ability to modify its content. This is part of the new site-level approval process for AdSense for Search, introduced in 2024.
5. Website Readiness
Your website should look complete. This means no “under construction” pages or placeholders where content is expected. All main sections should be populated with content.
Before applying, you should have at least 15-30 high-quality posts or pages. This number isn’t officially set by Google, but having enough content helps demonstrate that your site provides value.
Ensure your website has a clear, easy-to-use navigation structure. This includes a menu that categorizes content logically, making it easy for visitors to find what they want.
Ensure no content violates Google’s AdSense policies, like adult content, content promoting violence, or copyright-infringed material.
6. AdSense Account Setup
- Eligibility Check
- Ensure you’re at least 18 years old. If not, a parent or guardian must apply for you.
- Your website must comply with Google AdSense policies before you apply.
- Create a Google Account
- If you don’t already have one, sign up for a Google Account. You’ll use this account to manage your AdSense.
- Sign Up for AdSense
- Go to the Google AdSense website.
- Click on “Sign up now.”
- Enter the URL of the site you want to monetize and choose your site’s language.
- Fill in your email address associated with your Google Account.
- Provide Personal Information
- For payment purposes, you’ll need to enter your name and address exactly as they appear on your bank account. This information must be accurate to receive payments.
- Submit Your Application
- After entering your site details and personal information, submit your application for review.
- Wait for Approval
- Google will review your website to ensure it complies with their policies. This process can take from a few days to several weeks. During this time, you might see blank ads on your site.
- Ad Code Implementation
- Once approved, you’ll get an email notification.
- Log into your AdSense account, click “Ads,” and get the ad code. Place this code in your website’s HTML where you want ads to appear.
- Google provides instructions on how to do this, which can vary depending on your website platform (e.g., WordPress, custom HTML site, etc.).
7. Content Guidelines
Your site must offer unique, original content that adds value to the user. This content should not be copied or slightly modified from another source.
Content should be well-written, grammatical-error-free, and provide substantial information or entertainment value. This includes having enough text for ad targeting, typically suggesting at least 30 pages of content like blog posts.
Avoid content that promotes or contains:
- Illegal activities
- Hate speech or discrimination
- Adult content (unless it’s tasteful and within Google’s specific guidelines for such content)
- Violence or highly graphic content
- Copyrighted material without permission
- Sale or promotion of weapons, drugs, or alcohol
If your site allows user-generated content, you’re responsible for ensuring this content also adheres to AdSense policies.
Conclusion
Navigating the path to Google AdSense approval requires a multifaceted approach that focuses on meeting the technical and content-related criteria and fostering a user-centric website environment.
From ensuring your site’s design enhances the user experience to adhering to legal and policy compliances, each step is integral in building a platform that attracts organic traffic and engages and retains visitors.
By committing to originality, value, and user engagement while meticulously following AdSense’s guidelines, you set the foundation for approval and a sustainable and profitable online presence. Keep your site updated, compliant, and user-friendly, and you’ll be well on your way to leveraging Google AdSense as a rewarding monetization strategy.
Do you use any other display ad network other than Google AdSense?
Let us know in the comments.