How To Connect WPForms and Sendinblue in WordPress and Automate The Lead Generation?


Would you like to connect WPForms and Sendinblue for better lead generation? This article will show you how you can connect WPForms and Sendinblue in WordPress and automate the lead generation!

Why Connecting WPForms With Sendinblue is Preferred?

Email list building is no more optional. If you need more traffic and conversion rates, you need to consider creating an email list with any email service provider, capturing email addresses, and promoting your posts.

Once you have ranked your contact form page in the search engines, you will probably get a ton of emails. On top of that, website visitors will also land on your contact form via proper internal linking.

When we receive an email through the contact form, we can see the visitors’ name, email address, subject, and message. And if you would like to add the email address to your email list, you need to do it manually. But, if you have integrated WPForms with Sendinblue, you can automate the lead transferring.

When the website visitor submits the contact form, we can quickly transfer the email address to the connected Sendinblue list. This way, you can save your time, focus on other things like content creation, SEO, and improve your business.


connect wpforms and sendinblue

WPForms is one of the best WordPress form builder plugin available in the market, with some extraordinary features and integrations.

The free version of WPForms (WPForms Lite) is good enough for creating basic contact forms. It can be downloaded from the WordPress plugins repository.

wpforms lite version plugin

And as you can see above, the plugin is used by 4 million+ WordPress sites.

Well, if you are looking for more advanced features and integrations, you need to check out the WPForms premium.

Some of the popular features of WPForms premium are:

  • Conditional Logic
  • Form Templates
  • File Upload
  • Entry Management
  • Multi-Page Forms
  • User Registration
  • Spam Protection
  • Email Marketing Integration
  • Zapier Integration
  • Payment Gateway Integration
  • Form Locker


You won’t be able to integrate Sendinblue with your WPForms forms using the free version account. You need to get the premium version of WPForms for completing the integration.



Sendinblue is a freemium email marketing service that comes with a lot of unique features. It is one of the popular services used by most beginners. Since it offers a free version, you can use it to send up to 300 emails a day and store unlimited contacts! Not so many email marketing services are offering this feature.

On top of that, the Sendinblue app also comes with marketing automation tools and SMS marketing.

You can get started with the Sendinblue free plan from here.

How To Connect WPForms and Sendinblue?

With the free version plugin, you won’t be able to complete the integration. You need to purchase the premium version of WPForms to complete the integration. Once you have purchased the WPForms premium plugin, you can download it from the WPForms account. Go to the downloads section, and you will see the premium plugin files.

download wpforms premium plugin

After downloading the plugin files, go to your WordPress dashboard ยป add new plugins section.

add new wordpress plugin

Upload the WPForms zip file you have downloaded.

upload wpforms premium

You need to activate the plugin after installing it.

activate wpforms premium

For receiving automatic updates and access to the add-ons, you need to verify your license key. From the WPForms downloads section, you can see the license key.

wpforms license key

You can verify the license key from the WPForms settings page.

veridy license key

If you have entered your license key accurately, you will see your current subscription there.

wpforms subscription

Now, you are ready to move forward. The next thing you need to do is, install and activate the Sendinblue add-on. After that, go to the WPForms settings page. Under the integrations tab, you will see the Sendinblue add-on.

wpforms integrations

Once you have clicked on that Sendinblue integration, you can add a new account from there.

add new sendinblue account

It will ask for your Sendinblue API key and a nickname.

sendinblue key

Open a new tab. Log in to your Sendinblue account. If you don’t have a Sendinblue account, create an account. It is free. Once you have logged in to your Sendinblue account, go to the SMTP & API section.

smtp and api keys

There, you will see your available API key.

sendinblue api key

If you do not have a key, create a new one. Now, copy the API key from there and paste it on the WPForms settings page.

paste sendinblue api

Now, give a nickname to the integration. This is for identifying the account if you are planning to link multiple Sendinblue accounts.

sendinblue nickname

Click on the Connect to Sendinblue button, and you are good to go.

Sendinblue connected

Now, you can add the Sendinblue integration to your forms. You can create a new form or edit an existing form for adding the integration. Once you have opened the WFForms builder, check the Marketing tab.

add new sendinblue connection

You can add a new Sendinblue connection from there. Enter a nickname for your connection.

connection nickname

You can see all the linked Sendinblue accounts in a new tab.

all sendinblue accounts

Select the Sendinblue account you wish to connect. Then, choose the action to perform as Subscribe.

action to perform

You need to select email, new email field and assign it to your Sendinblue list. If you have multiple marketing lists, you can see them all in the dropdown.

If your form has more fields, you can also assign the fields with your Sendinblue account.

Sendinblue custom field

Once you have done with the form customization, you can update the form, embed it on pages. From now on, when someone submits a form entry, his email address will be added to our Sendinblue list!

This is how you can WPForms and Sendinblue. As you can see above, we haven’t added or edited any codes. WPForms makes it easier for us.

Get Started With WPForms

You can get the premium version of WPForms from below.

Get Started With WPForms!

This is how you can connect WPForms and Sendinblue without using any coding. As you can see above, integrating Sendinblue with WPForms is pretty straightforward.

We hope you have found this article helpful and learned how to connect WPForms and Sendinblue. If you did, please consider sharing this post with your friends and fellow bloggers on social media. You can check out our WordPress archives section if you want to learn more WordPress tutorials.


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