How To Create an Exit-Intent Popup and Bring More Subscribers?


Running a business or a blog is not simple. If you are not building an email list for promoting your product or sending out newsletters, you are wasting your efforts. We have found an easy method for doubling your newsletter sign-ups – exit-intent technology.

This article will show you how you can create an exit-intent popup form using OptinMonster and get more email subscribers.



If you need to convert your website traffic to email subscribers, you got to try OptinMonster. It is one of the finest and powerful lead generation tools available for WordPress. If you are not building an email list for your blog or business, you waste your efforts. When you need maximum ROI, you need to start building an email list.

Holding the customer names is pretty simple. All we need to do is, rely on an email marketing company like MailChimp or SendinBlue. But, for capturing the names, we need something. That’s OptinMonster.

You can integrate the optins into your WordPress site using the OptinMonster API plugin, which is available in the WordPress plugins repository.

Some of the unique OptinMonster features are:

  • Yes/ No Forms
  • MonsterLinks
  • MonsterEffects
  • Countdown Timer
  • Inline Forms
  • Sidebar Forms
  • Content Locker
  • Exit-Intent
  • Coupon Wheel
  • Geo-Targeting


And as of now, OptinMonster is not a freemium product. It is a complete premium WordPress plugin with a 14-day moneyback guarantee.

OptinMonster Pricing

OptinMonster comes with four premium plans.

optinmonster pricing

  • Basic – $9/ month
  • Plus – $19/ month
  • Pro – $29/ month
  • Growth – $49/ month

For the exit-intent tech, you need to choose the Pro or higher plan. As of today, the Basic and Plus plans don’t come with exit-intent technology. You can purchase OptinMonster with your Credit Card or PayPal account. Once you have completed the purchase, you will receive a welcome email, and you can log in to the website now.

How To Create an Exit-Intent Popup Using OptinMonster?

We will be creating optins through the OptinMonster app. Not from the WordPress dashboard, just like popular email optin plugins like Bloom or something similar.

Once you have logged in to your OptinMonster account, you will see a Create Campaign button in the top right corner.

create campaign optinmonster

On the next screen, you can see all the available campaign types.

all campaign types

As you can see in the above screenshot, OptinMonster got a bunch of campaign types like:

  • Popup
  • Fullscreen
  • Slide-In
  • Floating Bar
  • Inline

You can choose any campaign type for building an elegant popup form. In this case, we recommend you select the popup campaign. Now, it is time to choose a campaign template.

The development team added more than 50 premade templates for the users. If you are in a hurry or need a quick start, feel free to choose any of the premade templates from the wizard.

campaign templates

On the left-hand side, you can see the filter option. If you are looking for a specific campaign, you can make use of the filtering system. Plus, for getting maximum conversion rates, OptinMonster does have several mobile-optimized templates. With it, you can target mobile phone users, get maximum conversions.

Magnet is one of the popular templates in the library.

optinmonster magnet template

Once you have selected a campaign template, you will need to name your campaign. This won’t be visible to your website visitors. This name is just for identification. If you are building multiple campaigns using the OptinMonster app, these names will help you understand each.

With the campaign name, you need to choose the domain name.

optinmonster campaign name

You can add one or more websites. Click on the Start Building button to go to the optin builder.

OptinMonster comes with a drag and drop optin builder. Without writing a single line of code, you will be able to create professional email popups/ inline campaigns or fullscreen welcome mats using the OptinMonster builder.

optinmonster builder

On the left side, you can see all the available fields. The right side will bring the live preview of the form – just like the WordPress customizer. All the premade templates are 100% customizer-friendly. You can change the text, fields, color, images, and almost everything.

For example, if you need to change the image, click on it. From the left panel, you can remove the existing image, add a new one.

image adding

If you need to customize the button, you can click on the button, bring up the customization options.

button customization

You can always add new Blocks to your popup. You will see a + Add Blocks button in the header.

add blocks

The blocks available there are:

  • Button
  • ChatBot
  • Countdown
  • Divider
  • HTML
  • Icons
  • Image
  • Text
  • Spacer
  • Video
  • Yes/No

And so on.

new block optinmonster

You can drag any of the blocks from the left panel, drop them in the form builder. Once you have done with the optin designing, you are good to move forward. It is time to set the display rules.

In your primary menu, you will see a link labeled as Display Rules.

display rules

What we need to do is, create an exit-popup. Select the exit-intent feature for that.

exit popup

You need to choose the devices you are planning to target.

exit-intent device targeting

You can choose

  • Mobile Devices
  • Desktop Devices
  • or All Devices

We recommend targeting all your website visitors. So you will not lose any quality leads. You can also select the sensitivity. Keep it Medium or High. Once you have done that, move forward to the Integrations section.


Click on the Add New Integration button for adding a new email marketing service.

add new integration

From the dropdown, you need to choose your email marketing provider.

optinmonster email marketing provider

OptinMonster can be integrated with

  • ActiveCampaign
  • AWeber
  • Bronto
  • Campaign Monitor
  • ConvertKit
  • Constant Contact
  • Drip

and all major email marketing services. With an API key, you can integrate the email marketing service with your OptinMonster account. After doing that, publish the optin.

publish optin

Go to your WordPress dashboard, enable the optin from the OptinMonster WordPress plugin. From now on, every website visitor will now see an exit-intent popup on your WordPress site.

So this is how you can create an exit-intent popup using the OptinMonster WordPress plugin.

Get Started With OptinMonster

You can get the premium version of OptinMonster from below.

Get Started With OptinMonster

As you can see above, you can create an exit-intent popup using the OptinMonster app with some simple mouse clicks! Without writing a single line of JavaScript or HTML for designing the form, we can create any type of optin form with the help of OptinMonster.

We hope you have found this article helpful and enjoyed the read. If you did, please consider sharing this post with your friends and fellow bloggers on social media. If you are looking for more WordPress tutorials, check out the WordPress section.


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